In today’s fierce competitive food industry, restaurants that want to thrive cannot afford to ignore customer segmentation. By leveraging customer data and analytics, restaurant owners can unlock valuable insights into their customers’ preferences, behaviors, and demographics. Armed with this information, … Read More
3 Ways To Turn Your Menu Into A Marketing Tool
In the highly competitive restaurant industry, customers have a plethora of options to choose from when deciding where to dine or order takeout. To stand out and attract more business, restaurant owners must find ways to differentiate themselves from the … Read More
How To Build Loyalty With Gen Z Customers
As the generation with the most buying power, Generation Z (born between 1997 and 2012) is a crucial demographic for marketers to understand and appeal to. It has an estimated global buying power of $360 billion in 2022, more than double … Read More
5 Reasons Why Customers Abandon Loyalty Programs
According to Business Wire, 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. Big brands such as Amazon, Starbucks, and Sephora, are amongst the most successful loyalty programs customers all over the world … Read More
Post-Holiday Strategies To Keep Shoppers Coming Back
It costs five times more to acquire new customers than to retain existing ones. According to Bain & Company, increasing retention rates by 5% boosts profits by 25% to 95% – impressive, right? Keeping in touch with customers after the holidays … Read More
8 Holiday Shopping Statistics And Trends You Need To Know
December is finally here and shoppers are busy looking for the best deals and holiday inspiration across online and offline platforms, making it a profitable time for F&B and Retail owners alike. The National Retail Foundation (NRF) forecasts that holiday retail sales during … Read More
5 Holiday-Themed Social Media Contests To Attract Followers Online And In Stores
Everybody loves getting a chance to win products and services from the brands they love and one way of doing this is by running a contest on social media. They allow businesses to reach larger audiences while generating buzz … Read More
5 Black Friday Mistakes To Proactively Avoid
Black Friday is fast approaching and it is a fantastic time for customers to redeem exciting offers! According to the National Retail Federation (NRF)’s report, Black Friday 2021 sales amounted to $8.9 billion and the average US adult spent $430 each. … Read More
Get Ready For The High Season With Gamification
The month of November marks the beginning of the busiest holiday shopping season. Customers are starting to look for the most attractive promotions and deals brands are offering. Consequently, it is the perfect time for F&B and Retail establishments … Read More
6 Social Media Strategies To Cultivate Loyal Customers
4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on … Read More