As the generation with the most buying power, Generation Z (born between 1997 and 2012) is a crucial demographic for marketers to understand and appeal to. It has an estimated global buying power of $360 billion in 2022, more than double … Read More
Get Ready For The High Season With Gamification
The month of November marks the beginning of the busiest holiday shopping season. Customers are starting to look for the most attractive promotions and deals brands are offering. Consequently, it is the perfect time for F&B and Retail establishments … Read More