Please keep in mind that with Como Sense, all the methods are flexible and combinable. The examples here are based on our clients worldwide, but you can mix and match the perfect, unique solution for your business.

	Points & Point Shop	Credits	Punch Cards
The What	• Members accumulate points for purchases, and then buy items in your app’s Point Shop. • You define how much your points are worth and the point value of Point Shop items. • Point Shop items may include products, menu items, and discount coupons.	• Members accumulate a cash balance for purchases, and then use it to pay in your business. • You define the ratio of purchases to credit. • Members can also top up their balance at a discount. • Members can use their Wallet in your app to pay and top up.	• Members fill up a digital punch card by purchasing items and then getting one free. • You define the items and the number for a freebie. • You can use several punch cards for different products or customer segments.
The Why	• Your Point Shop gives you control over the discounted items you offer. • The Point Shop is ideal real estate for special promotions. • Well-chosen Point Shop items are valuable to your customers, motivating them to accumulate points	• Provides members with more purchasing freedom. • Allows members to stop in to your business and shop or eat using only their phone.	• Between competing businesses, the punch card is often the deciding factor for customers to choose you. • Easy, effective personalization: specific punch cards automatically sent to members who purchase certain products.
The Who	The Point Shop works best in businesses with a smaller variety of items:  Restaurants  Garages  Pubs  Pet Shops  Pharmacies  Bakeries	Credit works best in businesses with a larger variety of items:  Retail stores Fashion and boutiques  Department stores • Supermarkets and grocery stores	Punch Cards work best for businesses with one core product:  Coffee shops & stands  Ice cream parlors  Gas/Convenience stores  Beauty salons  Car washes  Gyms and spas

When you add multiple tiers to your business’ loyalty club, you have a golden opportunity to ramp up
your sales. Not only do tiers let you offer more incentives to your loyal customers—they also let you
reward customers based on how loyal they are. And if you do it right, that’s a perfect recipe for
increasing repeat business, while motivating your best customers to become strong brand advocates.
So how can you make tiers work for your business? Keep these three tips in mind:

Create a ladder of tiers

Create tiers that will encourage your customers to aim for the top by spending more per month or earning
more points. The higher the level, the better the benefits—such as exclusive discounts, special privileges, or
the ability to earn more points with every purchase.

Spread the word

Once you have a plan for dividing club members into tiers, let them know both how to move up to a higher
level and why it’s worth it. Posting flyers at your business can be a great way to encourage club members to
reach your higher tiers. You’ll want to stress the specific benefits a customer can only enjoy in the higher
tiers—and make sure to tell your customers exactly what they must do to get into each tier.

Make customer experience a key benefit

It’s not all about discounts and perks! When it comes to getting customers to climb towards your club’s
highest level, customer experience is also a powerful tool. To make your top tier feel like an exclusive club,
you can start by giving them a name that sounds impressive, or even by instructing your cashiers to
acknowledge members of this tier at the checkout counter. To make an even bigger gesture, consider
creating a separate menu or catalog just for your highest tier.

When businesses deliver relevant content, customers feel valued and important—which makes them more likely to make a purchase and stay loyal. Here are a few ways you can increase engagement and sales by giving your customers what they really want.

Offer rewards you know your customers want

Keep customers coming back to your business by enticing them with relevant rewards based on their purchase history. Got dog lovers? Offer them a punch card for their 6th bag of dog food for free. Members who placed an order for a kids’ meal can get a push notification with double points for kids’ meals on a certain night of the week. Send an SMS with a coupon code for a facial to members who haven’t enjoyed a facial at your spa in more than two months.

Personalize your app’s content

Customers are more likely to open your app and stay engaged when the content inside speaks to their interests. Grab their attention right from the welcome screen with a message that’s crafted based on customers’ transaction history. For example, customers who recently purchased a pack of diapers will see a welcome screen that announces a one-day sale on baby products. Link the welcome message directly to a custom catalog of baby products on sale. You can even follow up with a survey asking customers how satisfied they are with the particular products they bought.

Offer rewards that show you care

The best place to get to know your customers right from the get-go is your registration form. Collect information about their birthdays, anniversaries, interests, and any other details that can help you tailor your rewards program based on members’ profiles (but be sure to keep the form short!). For example, show members you’re thinking of them on their birthday by sending a “happy birthday” SMS and inviting them to stop by for coffee and a free dessert. If you’re a grocery chain, let all your vegetarian members be the first to know when there’s a special coupon for almond milk.

Put your employees in the race!

Employees are the key to promoting your loyalty program, so it’s important to keep them motivated—and competitions are proven to work. Tell them that the employee who enrolls the most customers will get a prize. You can even have competitions between your business’s locations.

Splash your club around your business

Your business is full of free real estate where you can display flyers and posters with your app’s QR code and a taste of your rewards. Start at your POS, but be creative! Try menus, placemats, sale signs, TV screens—and employee t-shirts that say “Ask me about our rewards!”

Make your joining gift irresistible

Customers love joining gifts because they get their first reward right away! You can offer anything from free points to a discount on first purchase to a free product. Try setting up automations that send the reward and a push notification, and even tag the new member (such as VIP or student), so you’ll always be able to send personalized incentives and rewards in the future.

The one you choose depends on giving true value to customers while increasing sales for you. Especially with Como Sense, the various methods are flexible and combinable to make the perfect solution for your business.