Loyalty Program Essentials: Accumulation Methods at a Glance

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The core of your loyalty program is the ongoing accumulation method that rewards your customers for purchasing, and then keeps them coming back to redeem and purchase more. The method you choose should give value to your unique customers, while increasing repeat business and sales for you.

Please keep in mind that with Como Sense, all the methods are flexible and combinable. The examples here are based on our clients worldwide, but you can mix and match the perfect, unique solution for your business.

 
Points & Point Shop

Credits

Punch Cards
The What

• Members accumulate points for purchases, and then buy items in your app’s Point Shop.

• You define how much your points are worth and the point value of Point Shop items.

• Point Shop items may include products, menu items, and discount coupons.

• Members accumulate a cash balance for purchases, and then use it to pay in your business.

• You define the ratio of purchases to credit.

• Members can also top up their balance at a discount.

• Members can use their Wallet in your app to pay and top up.

• Members fill up a digital punch card by purchasing items and then getting one free.

• You define the items and the number for a freebie.

• You can use several punch cards for different products or customer segments.

The Why

• Your Point Shop gives you control over the discounted items you offer.

The Point Shop is ideal real estate for special promotions.

• Well-chosen Point Shop items are valuable to your customers, motivating them to accumulate points

• Provides members with more purchasing freedom.

• Allows members to stop in to your business and shop or eat using only their phone.

• Between competing businesses, the punch card is often the deciding factor for customers to choose you.

• Easy, effective personalization: specific punch cards automatically sent to members who purchase certain products.

The Who

The Point Shop works best in businesses with a smaller variety of items: 

  • Restaurants 
  • Garages 
  • Pubs 
  • Pet Shops 
  • Pharmacies 
  • Bakeries

Credit works best in businesses with a larger variety of items: 

  • Retail stores
  • Fashion and boutiques 
  • Department stores • Supermarkets and grocery stores

Punch Cards work best for businesses with one core product: 

  • Coffee shops & stands 
  • Ice cream parlors 
  • Gas/Convenience stores 
  • Beauty salons 
  • Car washes 
  • Gyms and spas

 

 

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