Personalization: The key to customer loyalty

When businesses deliver relevant content, customers feel valued and important—which makes them more likely to make a purchase and stay loyal. Here are a few ways you can increase engagement and sales by giving your customers what they really want.

Offer rewards you know your customers want

Keep customers coming back to your business by enticing them with relevant rewards based on their purchase history. Got dog lovers? Offer them a punch card for their 6th bag of dog food for free. Members who placed an order for a kids’ meal can get a push notification with double points for kids’ meals on a certain night of the week. Send an SMS with a coupon code for a facial to members who haven’t enjoyed a facial at your spa in more than two months.

Personalize your app’s content

Customers are more likely to open your app and stay engaged when the content inside speaks to their interests. Grab their attention right from the welcome screen with a message that’s crafted based on customers’ transaction history. For example, customers who recently purchased a pack of diapers will see a welcome screen that announces a one-day sale on baby products. Link the welcome message directly to a custom catalog of baby products on sale. You can even follow up with a survey asking customers how satisfied they are with the particular products they bought.

Offer rewards that show you care

The best place to get to know your customers right from the get-go is your registration form. Collect information about their birthdays, anniversaries, interests, and any other details that can help you tailor your rewards program based on members’ profiles (but be sure to keep the form short!). For example, show members you’re thinking of them on their birthday by sending a “happy birthday” SMS and inviting them to stop by for coffee and a free dessert. If you’re a grocery chain, let all your vegetarian members be the first to know when there’s a special coupon for almond milk.

Growing Your Club: How to persuade customers to sign up?

Put your employees in the race!

Employees are the key to promoting your loyalty program, so it’s important to keep them motivated—and competitions are proven to work. Tell them that the employee who enrolls the most customers will get a prize. You can even have competitions between your business’s locations.

Splash your club around your business

Your business is full of free real estate where you can display flyers and posters with your app’s QR code and a taste of your rewards. Start at your POS, but be creative! Try menus, placemats, sale signs, TV screens—and employee t-shirts that say “Ask me about our rewards!”

Make your joining gift irresistible

Customers love joining gifts because they get their first reward right away! You can offer anything from free points to a discount on first purchase to a free product. Try setting up automations that send the reward and a push notification, and even tag the new member (such as VIP or student), so you’ll always be able to send personalized incentives and rewards in the future.

How to Choose Your Core Loyalty Features?

The one you choose depends on giving true value to customers while increasing sales for you. Especially with Como Sense, the various methods are flexible and combinable to make the perfect solution for your business.

Set up a Point Shop

Points are the most common loyalty feature. You can set up a Point Shop in your mobile app where you decide what products to offer and for how many points. One big advantage is that you have better control of what items your members can purchase with their points. Point Shops work best for restaurants and other stores with a comparatively limited number of items.

Credit is also a way to pay

Credit (similar to cash back) is an alternative to Points for businesses of any size, allowing customers to accumulate an actual cash balance. One strong point is that customers can top up their balance in advance and then pay with credit at your business—using only their phone. Many kinds of customers appreciate this, such as those who live nearby, or parents who want to top up their teens’ balance so they can buy something to eat after school.

Everyone loves a Punch Card

Digital punch cards are a great system for businesses that have one or two main products, such as ice cream, coffee, manicures, and oil changes. Often, it’s the punch card that makes the difference in whether customers come back to you or to your competition. A great idea is to have different punch cards for different products or customer segments.

Mix and match your way to success

With so many options to choose from, the most effective program for your business might be a carefully chosen combination. For example, you could have Points as your main feature, but also allow customers to buy credit coupons in your Point Shop. Or Credit as your main feature, combined with Punch Cards for certain customer segments or high-traffic products.

We received your message.

Our team will get in touch with you soon.

Contact Us!