Halloween is right around the corner, which means millions of people are stocking up on candy, decorating their houses, and dusting off old Halloween costumes and it is time for your business to craft your dedicated loyalty campaign and related emails!

According to National Retail Federation’s (NRF) survey, 69% of US consumers plan to celebrate Halloween, up from 65% in 2021 and 58% in 2020. In other terms, customers are actively looking for those Halloween deals, offers, signature products, and experiences!  Furthermore, it’s worth noting that total spending is expected to reach an all-time high of $10.6 billion, exceeding last year’s $10.1 billion, ranking the season one of the biggest commercial holidays of the year.

Do you need any additional reasons to look into Halloween as a great opportunity for your business to delight existing customers, recruit new ones and thus boost your sales? That’s what we thought too!

This Halloween season, launch a fangtastic email marketing campaign that will generate buzz and give customers pumpkin to talk about! Here are four tips and tricks to get you started.

1. Build anticipation by sending a Halloween teaser email 

Spice up your email campaigns by sending a teaser email in advance about your Halloween offers and promotions in order to make sure customers are aware of the special deals you’ll be running. This will allow your business not only to be top of mind when the season comes but it might also spark some early visits to your locations.

The goal of the teaser email is to not reveal everything at once but to build suspense by dropping hints about your special Halloween sale. The latter could include special offers on your seasonal products, gift cards, BOGO deals, and more, all configured in advance from Como in just a few clicks.

So do not wait until October’s last week to send your Halloween email campaigns. The sooner the better – you can start off by sending teasers as early as the beginning of the month to build excitement before the big holiday!

2. Get in the Halloween spirit with funny puns, spooky visuals, and a sharp subject line

Make your emails more appealing and memorable and grab the attention of your readers by including humor and jokes fit for the scary season. Try adding a pun or two to your email campaigns and some fun Halloween graphics, images, or GIFs. With the help of Como’s dynamic email builder, customize your email campaigns quickly and effectively by dragging in your visuals and choosing a Halloween color theme.

Additionally, work on your subject line to improve open rates. Based on Invesp’s research, 47% of people open emails solely on the basis of the subject line. Therefore, carefully choose your tagline, and add eye-catching emojis that go well with the Halloween season to catch the attention of your subscribers.

Doing so, you’ll stand out amongst the countless emails they will receive for the month of October. It shows your customers that your brand knows how to have fun too, making it easier for your customers to connect to your business.

3. Drive traffic to your store by promoting your Halloween offers

When getting closer to the 31st of October, inform your customers of your seasonal promotions and offerings through eye-catching emails. The said offer should be attractive for most of your customer base to successfully boost visits. So, check your Como analytics to pick the best product and offer type!

We advise you to create a sense of urgency with a limited-time offering for the Halloween season. This will encourage customers to act quickly and visit your location(s) to redeem your deals.

Another way to drive traffic could be by communicating on a giveaway of branded trick-or-treat bags or other themed freebies.

4. Increase your customers’ engagement by involving them in Halloween challenges and contests

Within your email campaign, let your customers know that you are throwing a special Halloween contest so that they feel even more enticed to connect with your brand this holiday.

You could craft a social media contest rewarding the best costume picture you are tagged in, or you could throw a Spin the Wheel experience at your location, or launch a digital scratch card or simply a contest people can enter by signing up to your loyalty program online or from your bespoke App.

Don’t forget to add the link to your App or dedicated landing page to your email to enable customers to participate!

In a nutshell, Halloween is becoming an increasingly important sales event customers are actively looking forward to celebrating, which is true not only in the United States but worldwide. It is a great opportunity to engage with your email subscribers by sending them seasonal offers and relevant content both ahead of the holiday and right when it starts!

From the Como team, we wish you a fa-boo-lous Halloween season!