Featured · Strategy
Customer segmentation: 4 groups, 4 campaigns
A simplified RFM model for restaurant and retail. Which message goes to which group.
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What actually works in loyalty.
Notes from the Bonobo team on restaurant, café and retail loyalty — not regulations or fads, just what we've seen actually move the numbers.
Why we built customer segmentation that actually fits your restaurant
Most loyalty platforms run one RFM model for every business. Coffee chains and fine dining shouldn't have the same Champion. Here's how Smart Segmentation in Connected Pro fixes that.
5 signs your loyalty program isn't actually working
Membership growing but revenue flat? Repeat-visit rate slipping? If you see at least two of these five signs, your program structure needs rework — and here's where to start.
4 KPIs for restaurant loyalty programs
Member count isn't a KPI. The four numbers you should actually be tracking — and how to read them.
Can a loyalty program work without POS integration?
Short answer: yes, but with a different design. When it works, when it's a waste of time.
Birthday campaigns: cost or investment?
Birthday automations are often neglected or designed too generously. Three rules to keep ROI in check.
Mobile app or WebApp: when each makes sense
Is being in the App Store good marketing, or just friction for the user? When to pick which.
Gen Z and loyalty: what to do differently
Younger customers want "experience" not "points." Two components of a Gen Z loyalty program that actually lands.
How to make surveys actually useful
Going beyond "how did we do?" Which questions earn their place, which just take up space.
Designing loyalty for multi-location chains
Single-location logic doesn't work at 50 locations. Three design decisions that matter at scale.