Campaigns, now in plain English.
Trigger, condition, action — building a campaign is as simple as writing a sentence. Birthday gift, happy-hour cashback, win-back for the 30-day silent — all in one engine.
Trigger · Condition · Action.
A three-layer logic. Every campaign is built with this trio — no code, no IT ticket.
Trigger
What kicks off the campaign? Birthday, last visit date, spend threshold, tier change — anything the system observes.
Condition
Which members does it apply to? Location, segment, tier, product preference, past campaign participation — as many filters as you need.
Action
What happens? Award points, apply a discount, generate a coupon, send email / SMS / push — or all of the above.
You don't have to start from scratch.
The most-requested campaigns come pre-built. Customize and launch in minutes.
Birthday gift
Send the coupon 3 days before the birthday automatically; valid until 7 days after.
Happy hour
20% off for members visiting Tue–Thu, 3–6pm — applied automatically at the register, no cashier discretion.
Win-back ladder
SMS at 30 days silent, email + 50 bonus points at 60, last-chance coupon at 90 — staged and automated.
Punch card
Buy 10 coffees, get the 11th free. Stamp counting, reward firing and coupon delivery in one flow.
"Let's run a campaign" should cost a lunch, not a sprint.
When the person with the idea (marketing / owner) is different from the person executing it (IT / sysadmin), campaigns take two weeks to launch. Smart Campaigns collapses the two — the person with the idea builds it.
With Smart Segmentation: targeted, personalized, measurable.
In Connected Pro, Smart Campaigns plugs straight into Smart Segmentation's 6 segments. A different campaign for Champions and At Risk — with one click. No blast messages, just the offer each segment deserves.