Features
Everything Bonobo can do.
Compare what comes with each plan. Extend with add-ons as needed.
| Standalone | Integrates with your POS | ||
|---|---|---|---|
| Lite | Connected | Connected Pro | |
| Campaigns & Engagement | |||
| Future-dated campaigns Build campaigns in advance; they auto-activate on the target date. | ✓ | ✓ | ✓ |
| Campaign playbooks (templates) Birthday, happy hour, punch card and other ready-to-use playbooks. | ✓ | ✓ | ✓ |
| Smart Campaigns (rule-based) Flexible engine of triggers, conditions, and actions. | Limited | Limited | ✓ |
| Spin the Wheel (Çarkıfelek) Post-purchase gamification, customer spins the wheel and wins a small reward. | - | Add-on | ✓ |
| POS-triggered deals Basket-aware discounts and rewards applied automatically at checkout. | - | - | ✓ |
| Coupon codes & gift cards Single or bulk codes; distribute by channel or campaign. | - | - | ✓ |
| Customer Experience | |||
| Branded WebApp Logo, colors and content tailored to your brand, no install. | ✓ | ✓ | ✓ |
| Branded Mobile App (iOS & Android) Compile the WebApp into a native app published on the stores. | - | - | Add-on |
| Google Wallet / Apple Wallet pass Customers carry the loyalty card in their phone wallet. | - | Add-on* | Add-on* |
| Mobile Wallet (Top-Up) Customers buy points with a credit card; add bonus offers (e.g. top up 1,000, get 50 free). | - | Add-on | ✓ |
| Customizable registration form You decide what to ask (phone, email, birthday, etc.). | - | - | ✓ |
| Progress Bar Visual progress indicator showing customers how close they are to the next reward or tier. | - | - | ✓ |
| Rewards & Loyalty Mechanics | |||
| Points / Credit (Parapuan) Cashback-style credit accumulation, customers spend it for discounts. | Limited | Limited | ✓ |
| Gifts Reward members who hit defined milestones with a gift. | Limited | Limited | ✓ |
| Punch card Buy 10, get the 11th free, the classic stamp mechanic. | Limited | Limited | ✓ |
| Membership tiers (Bronze / Silver / Gold) Tier members by spend; assign benefits per tier. | - | - | ✓ |
| Point Expiration Set expiry on earned points to encourage usage; also enables time-bound membership tiers. | - | - | ✓ |
| Staff Discount Management Manage staff and friends-and-family discounts securely. | - | - | ✓ |
| Members & Segmentation | |||
| Member management Member profiles, filtering & search, manual actions, edit, add credit, attach tags. | ✓ | ✓ | ✓ |
| Bulk member import (CSV) Upload your existing member base in minutes. | - | - | ✓ |
| Smart Segmentation Vertical-aware RFM, Champion, Loyal, Promising, At Risk, Lost, New. | - | - | ✓ |
| Member Behaviours Track members' purchase, visit and engagement patterns in detail. | - | - | ✓ |
| Special Group Activation Tag staff, F&F or specific groups via code or work email; define group-specific benefits. | - | - | ✓ |
| Communications | |||
| Email templates Branded HTML templates with trigger-based auto sends. | ✓ | ✓ | ✓ |
| SMS templates Short-form messaging for campaigns, reminders, alerts. | ✓ | ✓ | ✓ |
| Campaign-triggered messaging Email + SMS + push fired from a single campaign rule. | ✓ | ✓ | ✓ |
| Push notifications WebApp web push or Mobile App native push. | - | ✓ | ✓ |
| Surveys & Feedback | |||
| Satisfaction Survey Pre-built customer satisfaction survey (no customization). | ✓ | Add-on | ✓ |
| Smart Surveys Customizable questions, conditional logic, rewards for respondents. | Add-on | - | Add-on |
| Analytics & Reporting | |||
| Dashboard Member growth, usage, campaign lift, daily snapshot. | ✓ | ✓ | ✓ |
| Standard reports Pre-built reports for members, campaigns, rewards, revenue. | ✓ | ✓ | ✓ |
| BI module (deep analytics) Advanced queries, cohort analysis, campaign ROI tracking. | - | Add-on | ✓ |
Lite is not a lower tier of Connected, it's a separate product that runs without POS integration. That's why availability differs between the two.
✓ = included.
Limited = included with some limits.
Add-on = available for an extra fee.
- = not available on this plan.
* Google Wallet / Apple Wallet support applies only in markets where these services are available.
Add-ons
When you want to go deeper.
Every plan is complete on its own. Add-ons kick in when you want more. Full list and pricing on the Pricing page.
Spin the Wheel (Çarkıfelek)Ödenmez (Staff Credit)Smart SurveysMobile AppPoint ExpirationSpecial Group ActivationMobile Wallet (Top-Up)Staff Discount Management