The month of November marks the beginning of the busiest holiday shopping season. Customers are starting to look for the most attractive promotions and deals brands are offering. Consequently, it is the perfect time for F&B and Retail establishments
4.7 billion people, almost 60% of the world’s population, are social media users. Not surprising that businesses – across all industries – implement strong social media strategies as part of their marketing plan in order to meet customers on
Halloween is right around the corner, which means millions of people are stocking up on candy, decorating their houses, and dusting off old Halloween costumes and it is time for your business to craft your dedicated loyalty campaign and
A tiered loyalty program is a type of membership program in which clients receive different benefits based on their rank. Unlike conventional loyalty programs, multi-level loyalty programs rank members in certain groups based on certain metrics. A 2022 Global Customer
A Wallet Pass is a digital non-payment card that can be stored on your mobile device in the form of a wallet item in the Apple Wallet or Google Pay Apps. This advanced feature is a powerful asset for
Mobile phones now count 7.26 billion users around the globe, making up 91.54% of the world’s population. With these figures in mind, average screen time reaching 7 hours a day, and most purchase decisions starting online, companies are brainstorming about more
On the 30th of July, millions of people celebrate Friendship Day, a day dedicated to connecting and reconnecting with their friends around the globe. It is also the perfect occasion for brands to build an emotional connection with
Acquiring new customers is great, but what keeps the restaurant afloat are repeat customers. Besides being familiar faces, your regulars are also your top and most loyal customers. Most of the time, they spend more money than other
Every year, the third Sunday of June is dedicated to fathers all over the world. A month after celebrating Mother’s Day, consumers are now on the lookout for gifts to give their dads, stepdads, grandpas, and all the other
Despite the many challenges of balancing motherhood and career, many mothers worldwide find ways to combine the two successfully, and when a woman runs her own business on top of her motherhood responsibilities, she’s considered a ‘mompreneur’. In
Understanding your customers and allowing them to express their overall experience with your brand can offer extremely valuable insights. In today’s digital world, there is no better way of gathering these learnings than through Customer Surveys. Understanding your
Over the last few years, the rapid advancements of artificial intelligence (AI) have influenced nearly every aspect of human life. From creating incremental revenue to personalized content on social media, this technology proves to be a great asset
More and more women are taking up leadership roles in the F&B and retail industries every day. They are following the steps of several extraordinary female leaders who paved their way into the business over the years, continually
As we are closing in the season of love with Valentine’s Day just two weeks away, consumers are now hunting for the perfect restaurant and gift to celebrate. Businesses in the retail and F&B industries are getting ready to take advantage
Organizations across all industries have Key Performance Indicators (KPIs) to monitor performance and achieve desired results. The data collected from measuring these KPIs can drive growth and aid in making key business decisions. There are several types of indicators for
As days are getting shorter and coffee shops are starting to release their seasonal cups, it’s definitely beginning to look a lot like Christmas! Customers are currently busy looking for the “perfect gift” and best holiday promotions. It’s the
As shoppers are getting ready with their wallets and credit cards, it’s time to gear up for the Black Friday & Cyber Monday (BF/CM) season! According to NRF, 2020 was a record-breaking year for online shopping as it peaked 100
For the success of your company, you must continue to keep your customers happy. For this, you need to follow their complaints and suggestions. According to a survey of Surveymonkey; Gaining new customers costs 25 times more than keeping existing
As soon as Christmas and New Year decorations are taken down, the stores’ aisles and the online shops’ pages are flooded with Valentine’s Day ornaments! Valentine’s Day sales reached almost $28B in 2020, in the United States alone! Everyone is
We’ve already discussed the importance of keeping your happiest customers coming back for more, but what does it take to build your customer base beyond your loyal following? It turns out that word-of-mouth marketing is one of the most powerful tools in your arsenal when it comes to new customer acquisition. … Read More
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