Moni Zavaro
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As the back-to-school season approaches, businesses have a golden opportunity to tap into the student market and leverage their loyalty to drive growth and success. With students and their families actively preparing for the upcoming academic year, creating targeted strategies to engage and
In a landscape of ever-evolving customer preferences and constantly changing market dynamics, maintaining a thriving loyalty program requires ongoing adaptation and improvement. As the summer season winds down and customers gear up for a new chapter, there’s no better
It costs five times more to acquire new customers than to retain existing ones. According to Bain & Company, increasing retention rates by 5% boosts profits by 25% to 95% – impressive, right? Keeping in touch with customers after the holidays
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