Featured · Strategy
Beauty salon campaign ideas: 10 ready SMS texts
Ten campaign ideas for beauty centres and hair salons, each with a ready SMS text and a consent note. New Year, Valentine's Day and Mother's Day included.
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What actually works in loyalty.
Notes from the Bonobo team on restaurant, café and retail loyalty, not regulations or fads, just what we've seen actually move the numbers.
Discount ad rules for double points
Since 1 August, ads for accessible loyalty programmes follow the discount-ad rules. What to put in the first sentence of a November message.
Is your POS's built-in loyalty module enough?
Six questions to ask your POS provider before you rely on its loyalty module, and the cases where the module is enough.
Loyalty program examples: McDonald's 5 decisions
McDonald's as a loyalty program example: the five decisions behind 220 million active members, and what your restaurant can take from them.
KVKK verification rules for loyalty cards
Cardholder verification is required in Turkish loyalty programmes by 28 February 2027. SMS is not mandatory: the methods, their real cost, and the penalty.
Customer segmentation: 4 groups, 4 campaigns
A simplified RFM model for restaurant and retail. Which message goes to which group.
Customer segmentation should fit your brand
Most loyalty platforms run one RFM model for every business. Coffee chains and fine dining shouldn't have the same Champion. Here's how Smart Segmentation fixes that.
5 signs your loyalty program isn't working
Membership growing but revenue flat? Repeat-visit rate slipping? If you see at least two of these five signs, your program structure needs rework, and here's where to start.
4 KPIs for restaurant loyalty programs
Member count isn't a KPI. The four numbers you should actually be tracking, and how to read them.
Loyalty program: is POS integration required?
Short answer: yes, but with a different design. When it works, when it's a waste of time.
Birthday campaigns: cost or investment?
Birthday automations are often neglected or designed too generously. Three rules to keep ROI in check.
Mobile loyalty app or web app: which first?
When you need your own mobile loyalty app and when a web app is enough: store accounts, Google's yearly rule and push notification consent.
Gen Z and loyalty: what to do differently
Younger customers want "experience" not "points." Two components of a Gen Z loyalty program that actually lands.
Cafe customer satisfaction survey: 3 questions
What a cafe customer satisfaction survey should look like: three questions sent right after payment, and what to do in the first 24 hours of a low score.
Designing loyalty for multi-location chains
Single-location logic doesn't work at 50 locations. Three design decisions that matter at scale.