Beauty salon campaign ideas: 10 ready SMS texts
This article is for information only and is not legal advice. Consult your own counsel on how the rules apply to your programme. The decisions and article references below were last checked against primary sources on 6 November 2026.
When you look for beauty salon campaign ideas, what you most need is messages you can send today. A discount works once, but what brings a customer back is usually a message that arrives at the right moment. The ten campaigns below are tied to customer behaviour, not discounts: the first visit, the visit count, a long absence, a birthday and three special days.
Each idea has a ready SMS text; a consent note appears only where there is something specific to say. The same ideas fit hair salons, barbers, beauticians and beauty centres; change the service name to your own. The texts are in Turkish because that is what your customers receive; the line above each one says what it means.
Before you send an SMS
To send a commercial message you need the recipient’s consent, recorded in the message management system (İYS). The rule is in the Regulation on Commercial Communication and Commercial Electronic Messages. Greeting and good-wishes messages count too: even a birthday greeting needs consent (article 5). All the texts below are commercial messages and need consent. They carry the same three things:
- A line that names you:
[İşletme adı, MERSİS no](business name, MERSİS number). The content of a short message must carry the MERSİS number for a merchant (tacir), or the name, surname and national or tax identity number for a sole trader (esnaf) (article 8); if you are a sole trader, write those instead of the MERSİS number. - Opt-out information:
[Ret için: kısa kod / bağlantı](“To opt out: short code / link”, article 9). - A reminder under every text: send only to numbers with SMS consent recorded in İYS.
Ask your SMS provider how Turkish characters affect message length; keeping the texts short helps in any case.
Two more rules: consent cannot be required as a precondition for supplying a product or service, so you cannot tie a welcome gift to SMS consent (article 7). And consent taken outside İYS must be recorded in İYS within three business days; consent that is not recorded is deemed invalid (article 7).
1. A welcome gift
A small gift at the end of the first visit: a hand treatment, an eyebrow shaping, or a small discount on the next visit.
Meaning: welcome, an eyebrow shaping is on us at your next visit; call us to book.
[İşletme adı, MERSİS no]: Hoş geldiniz! Bir sonraki ziyaretinizde kaş şekillendirme hizmeti bizden hediye. Randevu için bizi arayın:[telefon].[Ret için: kısa kod / bağlantı]
Consent note: do not tie the gift to SMS consent. Ask for consent separately and make it optional.
Send only to numbers with SMS consent recorded in İYS.
2. Three days after the first visit: the second appointment
The second visit is the one that turns a new customer into a regular. Three days is early enough to remember the first and a good moment to offer the next.
Meaning: thank you for choosing us a few days ago; would you like to plan your next appointment now?
[İşletme adı, MERSİS no]: Birkaç gün önce bizi seçtiğiniz için teşekkürler. Bir sonraki bakım randevunuzu şimdiden planlamak ister misiniz?[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
3. A gift on every fifth visit
A stamp or points card works in a salon too: a hair mask or a skin treatment on the fifth visit. When customers see how many visits are left, it gives them a reason to return.
Meaning: only one visit left until your free skin treatment; it is on us at your fifth visit.
[İşletme adı, MERSİS no]: Hediye cilt bakımınıza yalnızca bir ziyaret kaldı! Beşinci ziyaretinizde cilt bakımı bizden.[Ret için: kısa kod / bağlantı]
Consent note: notices about a continuing membership need no consent, but they may not promote any product or service (article 6). A reminder about the gift promotes, so it needs consent.
Send only to numbers with SMS consent recorded in İYS.
4. The birthday month
Not on the birthday itself but in the birthday month: the customer can book any day within it.
Meaning: happy birthday month; a manicure is on us at your appointment this month.
[İşletme adı, MERSİS no]: Doğum ayınız kutlu olsun! Bu ay içindeki randevunuzda manikür hediyemiz.[Ret için: kısa kod / bağlantı]
Consent note: greetings need consent too (article 5).
Send only to numbers with SMS consent recorded in İYS.
5. A customer who has not come in for sixty days
Beauty care is regular work: colour, brows, skin care. Send a reminder to a member with no appointment for sixty days. If you like, set up a staged reminder at 30, 60 and 90 days.
Meaning: we have not seen you for a while; book this month and a hair treatment is on us.
[İşletme adı, MERSİS no]: Sizi bir süredir göremedik. Bu ay randevu alırsanız saç bakımı hediyemiz var.[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
6. Tell members about a new service first
When a new service starts, members hear first and take the first appointments.
Meaning: our new service, semi-permanent nail polish, has started; members can book the first slots this week.
[İşletme adı, MERSİS no]: Yeni hizmetimiz kalıcı oje başladı. Üyelerimiz bu hafta ilk randevuyu alabilir.[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
7. A thank-you after a survey answer
A thank-you and a small gesture for the customer who answered a satisfaction survey. If the score is low, this message should not go; write to that customer yourself. How to set up the survey is in our cafe survey post, and the same logic applies to a salon.
Meaning: thank you for your feedback; a blow-dry is on us at your next visit.
[İşletme adı, MERSİS no]: Görüşünüz için teşekkürler. Bir sonraki ziyaretinizde fön bizden.[Ret için: kısa kod / bağlantı]
Consent note: a thank-you that contains a gesture can count as promotion; treat it as needing consent.
Send only to numbers with SMS consent recorded in İYS.
8. New Year
December fills the appointment book fast. Open New Year appointments early and tell members first.
Meaning: New Year appointments are open; members get priority, reserve your slot this week.
[İşletme adı, MERSİS no]: Yılbaşı randevuları açıldı. Üyelerimize öncelik veriyoruz; yerinizi bu hafta ayırtın.[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
9. Valentine’s Day, 14 February 2027
In 2027 Valentine’s Day is a Sunday and falls on the seventh day of Ramazan (Ramazan runs 8 February to 8 March 2027). When you suggest appointment times, keep iftar time in mind, and choose the tone of the message accordingly.
Meaning: Valentine’s Day appointments are open; call us for a couples’ care package.
[İşletme adı, MERSİS no]: Sevgililer Günü için randevularımız açıldı. Çiftlere özel bakım paketi için bizi arayın.[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
10. Mother’s Day, 9 May 2027
Mother’s Day is the second Sunday of May: 9 May 2027. It falls a week before Kurban Bayramı, so pre-bayram appointments may squeeze into the same week; open your calendar early.
Meaning: book a Mother’s Day care session; we have a small surprise for mothers.
[İşletme adı, MERSİS no]: Anneler Günü’ne özel bakım için randevu alın, annelere küçük bir sürprizimiz var.[Ret için: kısa kod / bağlantı]
Send only to numbers with SMS consent recorded in İYS.
Keep medical procedure names out of campaign texts
At its 373rd meeting on 10 September 2026, the Advertising Board stopped the promotions of two beauty salons that are not health establishments, because they named medical procedures such as mesotherapy, collagen therapy or fillers and so gave the impression that the business works in healthcare (press bulletin). None of the texts above names a medical procedure; when you write your own, describe your service by the treatment you offer at your salon, not by a medical procedure name.
Setting it up in Bonobo
Bonobo Lite is a loyalty programme that runs without a POS, built for hair salons and beauty studios, with SMS and email communication included. According to the Smart Campaigns page, a campaign is a trigger, a condition and an action; a birthday or the date of the last visit can be a trigger. The page describes ready templates for a birthday, a staged 30-60-90 day reminder and stamp counting. Of the ideas above, the birthday, the long absence and the gift on a visit count are close to those set-ups; New Year, Valentine’s Day and the new-service announcement are a communication plan. You can see which plan includes which on the pricing page. Smart Campaigns can send SMS, email and push from the same campaign. To work out what a birthday campaign costs, see the birthday campaign article.
What you can do this month
- Check how many of your members have İYS consent. Send none of these texts to a member without it.
- Prepare the New Year message (idea 8) before the end of November.
- Pick one idea, run it for a month and count the appointments it brings.
We can talk through how to adapt these ideas to your services and your consent records in a 20-minute call: request a demo. For the rules on discount advertising, see the new advertising rules.
The figures and rules in this post come from the linked sources; last checked 6 November 2026.